wallis
case study

Cleveland Clinic Abu Dhabi

Steering a leading hospital through COVID-19, as an embedded communications partner from 2017 to 2023.

Strategic communicationsCrisis communications

The Brief

Wallis supported Cleveland Clinic Abu Dhabi as a trusted communications partner from 2017 to 2023, providing strategic counsel and hands-on support through some of the most challenging periods in the hospital’s history.

The Approach

During the COVID-19 pandemic, Wallis embedded members of its team to provide in-house communications support, reporting directly to the hospital’s leadership team and helping to manage the rapidly evolving communications demands of the crisis.

The agency established daily internal updates to ensure staff remained informed, aligned and reassured, while working closely with Mubadala Health to coordinate messaging across the wider healthcare network and provide a clear, consistent and coherent voice to patients, employees, partners and the public.

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