wallis
case study

AD Ports Group Communicating global ambition

Comprehensive communications support through a period of extraordinary transformation and international growth.

Strategic communicationsStakeholder management

The Brief

Wallis provided comprehensive strategic communications and public relations support to AD Ports Group during a period of extraordinary transformation and international growth.

The agency supported the organisation through its major rebrand from Abu Dhabi Ports to AD Ports Group, its initial listing on the Abu Dhabi Securities Exchange, and the rapid expansion of its global footprint through a series of strategic acquisitions.

The Approach

The team provided full communications support across AD Ports Group’s diverse clusters, working across its ports, economic cities and free zones, logistics, maritime and digital businesses to ensure a coherent and consistent corporate narrative. Authoring whitepapers and internal magazines, organising global tier one media engagement and supporting digital, social and paid media solutions, Wallis worked at the core of the organisation.

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